Mary-Lynn Charlton joins Paul Martin and Colin Rooke to discuss strategy for crisis management within your business.
Listen to the full episode here, or read the full transcript below.
We plan, get a plan together, a roadmap if you will, that people can follow. So they pull it off the shelf the minute things happen and they start to follow that roadmap.
We get that all mapped out in the roadmap of who needs to be contacted and who will contact them.
The mirror image of that is a failure to do this causes you more problems than you probably deserve